Baja Tourist Tax (Embrace It): What Travelers Need to Know 2026

 

If you’re planning a trip to Baja California Sur, there’s an important travel requirement to be aware of: the Baja tourist tax, also known as the “Embrace It” tax. While it’s not new, enforcement and visibility have increased—making it more important than ever to understand how it works before you arrive.

What Is the Baja Tourist Tax?

The Embrace It tourist tax is authorized under Article 129 Bis of Baja California Sur’s state tax law. It applies to international visitors aged 12 and older who stay in the state for more than 24 hours. Whether you arrive by air or land, the tax still applies.

This includes travelers visiting popular destinations such as:
• Los Cabos
• Cabo San Lucas
• San José del Cabo
• La Paz
• Loreto

Embrace It Tax_Baja Tourist Tax_Baja Sur Tourist Tax

This is the official Embrace It logo. Check to be sure you are paying on the official  website and not an imitator!

Table of Contents

  • What Is the Baja Tourist Tax?
  • Who Needs to Pay the Baja Tourist Tax?
  • How to Pay the Embrace It Tax
  • What happens if I lose my QR Code?
  • Where You May Be Asked for Proof?
  • What Happens If You Don’t Pay?
  • Baja Tourist Tax vs. Visitax (Quintana Roo)

Who Needs to Pay the Baja Tourist Tax?

 

✔ Required:

  • All foreign visitors to Baja California Sur staying over 24 hours

  • Adults and Children over 12 years old

❌ Not Required:

  • Mexican citizens

  • Temporary or permanent residents of Mexico

  • Children under 12 years old
  • Visitors staying less than 24 hours

If you hold any type of Mexican residency card, you are exempt from the Embrace It tax.

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How to Pay Embrace IT Tax Online — Step-by-Step Guide

Travelers are required to complete payment online either before departure or upon arrival. After paying, you’ll receive a digital confirmation with a QR code, which serves as your proof of payment. The process takes about 2–3 minutes. Here’s exactly how to do it safely.

Step 1: Go to the Official Website

Visit the official Baja Sur Embrace IT portal:
www.EmbraceIt.bcs.gob.mx

Avoid third-party websites with higher fees or unofficial processing. The site above is the only way to make a direct payment for your Embrace It tax.

Step 2: Enter Traveler Details

Provide passport details, email, and travel dates for each foreign traveler or visitor over 12 years. You can register up to 9 travelers at a time.

 

Embrace It Tax_Baja Tourist Tax_Baja Sur Tourist Tax
Embrace It Tax_Baja Tourist Tax_Baja Sur Tourist Tax

Step 3: Confirm the Total and Proceed to Payment

The site will calculate your total based on the number of travelers. Enter your payment details. You can pay with all major credit cards. You will be charged in the currency you select.

 

Step 4: Save Your QR Code

Once you have completed payment you will receive an official receipt with a QR code via email as confirmation. This receipt serves as a legal proof of compliance with state law and forms part of your required travel documentation while in Baja California Sur. This is an important document, make sure you dont lose it!

 

This is an example of what your confirmation and official printable QR code will look like.

What Happens If I Lose my QR Code?

If you lose your QR Code while traveling and need to get a replacement head over to www.EmbraceIt.bcs.gob.mx/status. Here you can enter your personal details to retrieve and print your QR code.

Embrace It Tax_Baja Tourist Tax_Baja Sur Tourist Tax
baja-tourist-tax-information

Where You May Be Asked for Proof

Enforcement has become more visible in recent years both in airports and when passing through checkpoints. A significant number of foreign travelers enter by land and asking for proof of payment at regular points is common. If you’re renting a car or exploring beyond resort areas, it’s especially important to have your QR code ready.

You may be asked to show proof of payment:
• At airport entry points
• At roadside checkpoints within the state
• Near state borders when traveling by car

What Happens If You Don’t Pay?

To avoid disruptions, it’s best to take care of this before your trip. It could result in delay when checking in for your flight or being stopped roadside to make payment. Consider the difficulty of making a roadside payment without good cell service! This could cause a stressful disruption to your road trip.

If you haven’t paid in advance, you may be:

  • Asked to complete payment on the spot
  • Delayed at checkpoints or airport screening areas

 

Baja Tourist Tax vs. Visitax (Quintana Roo)

If you’ve traveled to Cancun, Tulum, or Playa del Carmen, you may already be familiar with Visitax in Quintana Roo.

Read our full guide here: Visitax Mexico: What You Need to Know Before You Go

While both are tourist taxes for international visitors, there are a few key differences:

  • Visitax applies in Quintana Roo (Caribbean side)
  • Embrace It applies in Baja California Sur (Pacific side)
  • Enforcement in Baja is increasingly visible, especially at checkpoints

Final Thoughts & Tips

The Baja tourist tax is a simple but important step in planning your trip to Baja California Sur. While easy to complete, many travelers are still unaware of it until they arrive. Taking a few minutes to pay ahead of time can help you avoid delays and enjoy a smoother, stress-free experience.

Need help planning your trip to Baja California Sur?

From Los Cabos resorts to multi-stop Baja itineraries, Mexico Travel Plan offers personalized travel planning and expert guidance so you can travel with confidence.

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Final Tips for Travelers

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Keep a hard copy or screenshot on your phone.

Save a screenshot on your phone and keep a backup copy in case you don’t have cell service.

^

Don’t Drive Without Your QR Code.

If you plan to explore beyond your hotel—especially driving between La Paz and Los Cabos—pay the tax in advance and keep your QR code easily accessible.

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Only use the official website — many third-party sites overcharge.

There are some websites taking Embrace It  payments and charging more. Make sure you have the official website and be cautious about sharing your personal info in phishing sites.

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Every traveler needs their own QR code, including minors over 12.

Unfortunately there are no senior discounts but kids under 12 are no charge. Each traveler should keep their QR code with them.

^

Residents should carry their residency card if questioned.

Because of the increased enforcement you may be questioned about your Embrace It payment, even as a resident. If you have temporary or permanent residency status you are exempt from the visitor tax. Always carry your residency card when you travel outside of the country.

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Frequently Asked Questions About the Baja California Sur Tourist Tax

 

What is the Baja California Sur tourist tax?

The Baja California Sur Tourist Tax, also known as Embrace It, is a mandatory state tourism fee charged to eligible foreign visitors traveling to Baja California Sur, Mexico.

The tax was established under Article 129 Bis of the Baja California Sur State Finance Law and helps fund projects that improve the visitor experience and support local communities. Revenue is used for tourism infrastructure, environmental conservation, public safety, mobility, education, cultural initiatives, and other public services throughout the state.

The tax applies to popular destinations including:

  • Cabo San Lucas
  • San José del Cabo
  • La Paz
  • Todos Santos
  • Loreto
  • East Cape communities

Is the Baja California Sur tourist tax mandatory?

Yes. The Baja California Sur tourist tax is required by state law for eligible foreign visitors.

Although payment verification is not conducted for every traveler, state authorities may request proof of payment at airports, land crossings, or other checkpoints. Travelers are encouraged to complete the payment before arriving to avoid delays or confusion during their trip.

How much is the Baja California Sur tourist tax?

As of 2026, the tourist tax is MXN $488 per eligible traveler.

The fee is set in Mexican pesos, so the equivalent amount in U.S. dollars or other currencies may vary depending on current exchange rates and any applicable credit card conversion fees.

Because government fees can change, always verify the current amount before traveling.

Who has to pay the tourist tax?

The tax generally applies to:

  • Foreign visitors
  • Travelers 13 years of age and older
  • Visitors staying in Baja California Sur for more than 24 hours

The following travelers are generally exempt:

  • Children 12 years old and younger
  • Mexican citizens
  • Individuals with legal Mexican residency

If you are unsure whether the tax applies to your trip, it’s best to review the official guidelines before traveling.

How do I pay the Baja California Sur tourist tax?

Payment is completed online through the official Embrace It government portal. The process typically takes only a few minutes.

After entering your travel information and completing payment, you’ll receive:

  • An email confirmation
  • A payment receipt
  • A QR code that serves as your proof of payment

Be cautious of unofficial websites charging excessive service fees. Whenever possible, use the official government payment portal.

Do I need to print my receipt?

Printing your receipt isn’t required, but it’s a good idea to save both the payment confirmation and QR code on your phone. Having a printed backup can also be helpful if you experience internet or battery issues during your trip.

When should I pay the tourist tax?

Most travelers prefer to complete the payment before departure so everything is taken care of before they arrive.

You can pay:

  • Before your trip
  • After arriving in Baja California Sur
  • Before departing the state

Is the tourist tax included in my airline ticket or hotel?

No.

In most cases, the Baja California Sur tourist tax is not included in:

  • Airline tickets
  • Hotel rates
  • Resort fees
  • Vacation package prices

It is a separate state fee that eligible travelers are responsible for paying independently unless your travel provider specifically states otherwise.

What happens if I don’t pay the tourist tax?

Because the tax is required under Baja California Sur state law, travelers are encouraged to comply with the payment requirement.

State authorities may request proof of payment during your trip or when entering or leaving the state. While enforcement practices may vary, paying the tax in advance helps avoid unnecessary complications.

Why does Baja California Sur charge a tourist tax?

Tourism is one of Baja California Sur’s most important industries.

The visitor tax helps support projects that benefit both residents and travelers, including:

  • Environmental conservation
  • Beach maintenance
  • Tourism infrastructure
  • Public safety
  • Road improvements
  • Parks and public spaces
  • Cultural and community programs
  • Sustainable tourism initiatives

The goal is to preserve the natural beauty and quality of life that make destinations like Los Cabos, La Paz, Todos Santos, and Loreto so popular.

Can I pay in U.S. dollars?

The official payment platform charges the fee in Mexican pesos.

If you pay with a U.S. credit card, your bank will automatically convert the amount into U.S. dollars using its exchange rate and any applicable foreign transaction fees.

Do cruise passengers have to pay the tourist tax?

Cruise passenger requirements may differ from those for visitors arriving by air or land.

Some cruise-related charges may already be included in your cruise fare or port fees. Check directly with your cruise line before departure to determine whether any additional payment is required.

Is the Baja California Sur tourist tax the same as the Quintana Roo tourist tax?

No. Baja California Sur and Quintana Roo each administer their own tourism fee under separate state laws.

For example, travelers visiting Los Cabos or La Paz pay the Baja California Sur tourist tax, while visitors traveling to Cancún, Playa del Carmen, Tulum, or Cozumel may be subject to Quintana Roo’s VISITAX program instead.

These are two completely separate systems and payment for one does not satisfy the requirements of the other.

Is the Baja California Sur tourist tax refundable?

Generally, no. Once your payment has been processed and your QR code has been issued, the fee is considered non-refundable.

Before completing your payment, carefully review your travel dates, personal information, and passport details to ensure everything is accurate.

 

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